“We can do this better!”
In 2004, the owners Anders and Fredrik met in a technical project where a prototype was quickly needed – the interest in 3D technology and its possibilities was born. At a major technical fair they both saw a 3D printer from the Stratasys FDM technology. They started exploring the market and brought in prices and technical information. They realized that more knowledge was necessary about how the different technologies worked. Prices also varied a lot and it was difficult to know which technology was most affordable for their needs. After the first meeting, they both realized that there is much to do better to offer new, interesting manufacturing techniques easier to industrial companies.
Revolutionary business model
The couple made a thorough analysis with prospective customers and arrived at a new business model with speed, simplicity and focus on the right quality at the right price. The result was a business model where the red thread was that the customer received a price per cubic centimeter. Then customers could immediately see what the item cost in its CAD model.